Laura Strong Laura Strong

From Founder to Funder: Why I Started Valency Fund for Wisconsin’s Entrepreneurs

After 25 years in Wisconsin's startup ecosystem, I've witnessed a critical funding gap for promising businesses not pursuing exponential growth. Valency Fund was born from this insight—offering flexible capital to sustainable, profitable Wisconsin companies often passed over by traditional investors. Drawing on my journey from biotech founder to funder, we're introducing a new funding model to Wisconsin growth stage companies where entrepreneurial success isn't measured solely by "hockey stick" growth, but by lasting value creation for customers, employees, communities, and stakeholders.

After being actively involved in the Wisconsin startup community for over 25 years, I've seen firsthand the unique challenges—and opportunities—that come with entrepreneurship here. My journey from biotech founder to funder has been a path shaped by four key themes that guide our mission at Valency Fund today: learning, connecting, mentoring, and building.

Learning By Doing

My entrepreneurial education began in Wisconsin's biotech sector at a time when we were finding our footing. After getting my PhD in Organic Chemistry, I was a co-founder of a pharmaceutical biotech company. We raised millions of dollars in equity to take a cancer drug from benchtop through a Phase 1 clinical trial in patients, always with a plan to sell the company to a large pharma company. It was a classic venture capital opportunity - it works or it doesn’t. If it had, it would have been a big exit. I’ll dive into that tale in future posts. 

During the years that followed, I’ve been involved in a variety of early stage companies that develop and sell products. Diving into the financials and reviewing so many business models sparked a question for me: How many companies in Wisconsin would be profitable and scale if our funding model wasn't designed to reward exponential growth?

Connecting the Dots

As I continued to work with and mentor biotech and health tech companies and become more involved with organizations like BioForward and StartingBlock Madison, I kept encountering the same story from different founders: "We have strong growth potential and a clear path to profitability—but we don't fit the traditional funding mold of a 10x exit."

A pattern emerged. Entrepreneurs with viable businesses were unable to secure the capital they needed to grow—not because of poor performance, but because they weren’t chasing “hockey stick” growth. Many of the founders confirmed what I was thinking - that what is best for the customer and sustainable company growth was not always aligned with aggressive financial objectives.

Wisconsin has a rich tradition of building sustainable, profitable companies that create tremendous value over time. But the disconnect was clear: our funding ecosystem isn’t designed to support them.

Mentoring the Next Generation

One of my greatest joys has been mentoring founders through programs like MERLIN and Creative Destruction Lab. I’ve worked with entrepreneurs across industries who share a commitment to building responsible, lasting businesses right here in Wisconsin.

These mentoring relationships offered more than inspiration—they offered data. Time and again, it became clear: without more flexible  capital options, too many promising companies were being held back. Some were stagnating. Others were disappearing entirely.

Building a Better Solution

As a scientist, I’m trained to analyze problems and build creative solutions. Standing by and watching this problem persist was challenging. Over and over again, founders with real businesses—strong teams, loyal customers, clear paths to profitability—were stuck because the funding didn’t fit. I felt there had to be a better way and as an entrepreneur and a builder, I had to figure it out.

Through extensive research and conversations with founders, investors, and economic development leaders across the state, I identified a clear opportunity in Wisconsin’s capital ecosystem: flexible funding options for growth-stage companies with strong fundamentals, sustainable growth, and a clear path to value creation—even if, especially if, they don’t fit the “unicorn” mold.

The concept for Valency Fund emerged from this research—a funding vehicle specifically designed to support Wisconsin’s promising businesses that traditional capital sources weren’t serving.

Establishing Founder Friendly Funding in Wisconsin

In chemistry, "valency" refers to the combining power of an element—its capacity to form bonds with other elements. That's what we do at Valency Fund: strengthen the bonds between Wisconsin's entrepreneurs and the capital they need to grow, while connecting the dots across our ecosystem.

By continuously learning, connecting, mentoring, and building, Valency Fund provides not just capital, but strategic partnerships to help Wisconsin businesses scale sustainably.

Our vision is simple but powerful: a Wisconsin where entrepreneurial success isn’t defined by a single growth model or funding pathway, but by the lasting value created for customers, employees, communities, and stakeholders.

If you’re a Wisconsin founder building a strong, sustainable business—or an ecosystem partner passionate about new funding approaches—I’d love to connect. Together, we can strengthen  a funding landscape that fully taps into Wisconsin’s entrepreneurial spirit.

Follow Valency Fund on LinkedIn for insights on non-dilutive funding models and updates on our work: @ValencyFund

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Laura Strong Laura Strong

Filling in the Funding Landscape: Valency Fund

Wisconsin’s entrepreneurs need funding options that match their ambitions. Valency Fund provides flexible, founder-friendly capital solutions—like revenue-based financing and redeemable equity—to help growth-stage companies in technology, manufacturing, and agribusiness scale sustainably. Learn more about our mission to fill the funding gap and how we’re building a thriving entrepreneurial ecosystem.

In Wisconsin, companies with strong—but not necessarily exponential—growth potential often struggle to secure funding due to a challenging financing landscape. Traditional venture capital seeks business models with hockey stick growth, while bank loans have terms that aren’t flexible enough to fully leverage the capital. The result? Too many promising companies are left stuck—without the capital they need to grow sustainably.

That’s why we’re excited to introduce Valency Fund—a new initiative designed to fill in the funding landscape with flexible, non-traditional capital solutions tailored for Wisconsin’s entrepreneurs.

Our Mission & Vision

At Valency Fund, our mission is to unlock growth for Wisconsin-based companies by providing capital solutions that work with, not against, the realities of scaling a business. We believe that successful businesses don’t all follow the same trajectory, and funding should reflect that.

Our vision is a thriving entrepreneurial ecosystem where innovative, capital-efficient companies can scale sustainably—without having to compromise their ownership, long-term goals, or business model to fit traditional financing structures.

How It Works

We believe that capital should support a company’s growth—not dictate its trajectory. We focus on sustainable, capital-efficient growth by offering:

  • Revenue-Based Financing – Flexible funding that scales with your business, without diluting ownership.

  • Redeemable Equity – Founder-friendly investment options that provide capital while maintaining long-term flexibility.

  • Strategic Partnerships – Connecting founders with financial and ecosystem resources to help them succeed.

Who We Support

Valency Fund is built for Wisconsin-based, growth-stage companies in technology, manufacturing, and agribusiness. We seek founders who:

  • Have a proven go-to-market strategy

  • Generate predictable revenue from a diverse customer base

  • Need flexible capital to scale sustainably

Let’s Connect!

We are actively engaging with founders, funders, and ecosystem partners who share our vision for a thriving entrepreneurial community in Wisconsin.

  • If you’re a founder: Join our waitlist here.

  • If you’re an equity investor, bank, entrepreneurship support organization, or another part of the startup ecosystem: Let’s talk about how we can collaborate to expand access to capital. Contact us here.

We believe that Wisconsin’s entrepreneurs deserve funding options that match their ambitions. Let’s build something great together!

Follow us on LinkedIn for updates: @ValencyFund here

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