Wisconsin's Forest Products Industry: Deep Roots, New Growth

Wisconsin has been making paper since the year it became a state and it's still the #1 state for paper products today. The industry is shifting away from white and magazine paper toward packaging, advanced materials, and innovations like nanocellulose in concrete. At this week's GBIG 5P Showcase Expo in Green Bay, Laura Strong walked through how 1,250 forest products businesses are navigating that transition and why family-owned companies with patient capital are built for it.